Behind
the campaigns
Fashion, commercial, portrait, and artist photography projects created across Los Angeles and San Diego. These selected stories explore editorial photography, artist campaigns, location portraiture, natural light, and visual direction by Aram Kay.
Why Stories ?
Photography isn’t only about the final image. Every editorial and commercial campaign is shaped by the people, locations, ideas, and creative decisions that happen before the shutter is pressed.
This journal documents those productions - from international magazine editorials to independent fashion campaigns across Los Angeles and San Diego.
Portraits of Yae in Los Angeles | Undone
Yae at FD Photo Studio, Los Angeles. Two contrasting looks, from a braided coat and white layers to a black bodysuit and tall boots, connected through warm textures and expressive portraits.
Los Angeles Music Photography for Artist Branding | HoodTrophy Bino
Directed artist-branding portraits of HoodTrophy Bino, photographed in South Los Angeles during a music-video production with Heembeezy.
Laguna Beach Fashion Photographer | Pacific Winter
Pale fabrics, black lace and winter texture meet the warm, sculpted light of the Laguna Beach coastline in Pacific Winter, a fashion editorial featuring model Lily
Fashion Photography: Editorials, Campaigns, Lookbooks and E-Commerce
Fashion photography sits where clothing, identity, visual storytelling and commerce meet. This guide explains how editorials, campaigns, lookbooks and e-commerce productions differ—and what makes each format effective.
Los Angeles Editorial Photographer | The Last Rock ’n’ Roll Girl
The Last Rock ’n’ Roll Girl features Katherine Kiss in a Los Angeles Arts District editorial moving from white minimalism to studded black leather under hard daylight.
Los Angeles Modeling Portfolio Photographer | No Dress Code
No Dress Code is a Los Angeles model portfolio editorial built around sharp tailoring, direct window light and controlled power. Photographed and directed by Aram Kay.
San Diego Modeling Portfolio Photographer
A natural-light San Diego modeling portfolio session with Kristine, blending expressive movement, coastal color and contemporary swimwear photography.
San Diego Fashion Photographer | WESTBOUND Editorial
WESTBOUND is a San Diego fashion editorial with Lisa Jennigs, photographed in Anza-Borrego around a vintage red convertible, hard desert light and a stripped-back Southern California palette.
Joshua Tree Fashion Editorial | Desert Gold
Desert Gold is a Joshua Tree fashion editorial photographed by Aram Kay with model Vart and styling by Megan Monroe, combining bold wardrobe, desert landscape and Southern California light.
Los Angeles Fashion Patrol
Los Angeles Fashion Patrol is a fashion editorial photographed by Aram Kay in the Los Angeles Arts District, featuring model Talia Hershaft with styling by Megan Monroe.
STAR2 for Harper's Bazaar Vietnam
San Diego editorial portraits of recording artist STAR2 photographed by Aram Kay and published in Harper’s Bazaar Vietnam, combining fashion styling with artist portraiture.
HoodTrophy Bino & Keykinya
Downtown Los Angeles artist campaign photographed by Aram Kay for HoodTrophy Bino and Keykinya, created around release artwork, press and promotion.
Skate University
San Diego streetwear photography story combining skate culture, apparel, movement, natural light and urban architecture with model Aneissa Nicholle.
Blue Impala
San Diego fashion editorial photographed by Aram Kay in Golden Hill with Larissa Sergienko and a classic Chevrolet Impala, published in IMIRAGE Magazine.
On the Rooftop
Downtown San Diego rooftop fashion editorial photographed by Aram Kay with Madeleine Salgado and published in PROMO Magazine.
California Afterglow
Los Angeles fashion portrait story photographed by Aram Kay with Lena Kasparian, shaped by late-day natural light, minimal styling and Southern California landscape.
HoodTrophy Bino
Downtown Los Angeles artist portraits created for HoodTrophy Bino’s release artwork, editorial placement, press materials, and ongoing promotion.
California Summer
Southern California fashion editorial featuring Summer, photographed in direct natural light with bold color, retro styling, open landscape, and movement.
Explore selected work in the portfolio or get in touch to discuss your next campaign, editorial, or artist project in Los Angeles or San Diego.