Aram Kay
Commercial Photographer & Director
LOS ANGELES • SAN DIEGO
I’m a commercial photographer and director based in Los Angeles and San Diego, creating fashion, lifestyle, and artist campaigns for brands, publications, and musicians.
I work with brands, artists, and agencies that need imagery with clear direction, strong presence, and commercial polish.
Every project begins by understanding what the work needs to communicate before deciding how it should look.
The story, people, audience, and purpose of the project shape the visual approach.
Story First
Great photography does more than create a beautiful image - it communicates.
The photographs that stay with us rarely explain everything. They leave room for curiosity. A glance, an expression, or a quiet moment invites the viewer to wonder what happened before and after the frame.
That belief shapes every decision, from lighting and composition to talent direction and post production.
Whether the project needs controlled studio light or natural locations, the goal is always the same: images that communicate clearly and hold up in the real world.
Every project deserves its own visual language
Some productions require carefully controlled lighting. Others are strongest when photographed entirely with available light. Some demand polished precision, while others benefit from embracing imperfections that make an image feel honest and human.
Selected Clients & Publications
Select Recognition
INTERNATIONAL PHOTOGRAPHY AWARDS
HONORABLE MENTIONS
40,000+ used by over 40,000 photographers and filmmakers worldwide.
SDVOYAGER
About Aram Kay — Photographer, Director and Visual Artist
Aram Kay, also known professionally as Aram Khachaturyan, is a commercial, fashion, lifestyle, editorial and portrait photographer and director working across Los Angeles, San Diego and Southern California.
With more than 15 years of professional photography and visual-production experience, Aram Kay brings together photography, cinematography, directing, creative direction, visual effects, editing, retouching, color grading and post-production within a single visual practice.
Aram Kay Photography Background and Story
Aram Kay discovered photography at a very young age. His first camera was a simple 35mm point-and-shoot camera, which he used to photograph the people, places and everyday moments around him. Photography became an early way of observing the world and turning ordinary moments into individual images.
At approximately the same time, Aram became interested in Photoshop, graphics, visual effects and digital image-making. Learning how images could be manipulated, designed and finished in post-production strengthened his interest in photography and helped shape the way he would eventually approach image-making professionally.
During college, Aram decided to pursue visual effects and expanded his knowledge into cinematography, editing, motion imagery and professional color grading. Over time, his experience developed across both production and post-production, giving him a broader understanding of how an image is created from initial concept through capture and final finishing.
Aram became experienced behind the camera as well as in post-production, developing skills across cinematography, still photography, visual effects, editing, retouching and color grading. Working across these different disciplines changed the way he approached photography.
Rather than thinking only about the moment when the shutter is released, Aram began approaching photography as an entire visual process: concept, lighting, composition, environment, talent direction, movement, color, atmosphere, retouching and final image treatment.
Photography eventually became the part of this visual process that Aram wanted to pursue most seriously.
Aram has always been particularly drawn to high-end fashion photography and visual storytelling. A single photograph capable of creating a mood, suggesting a character or making the viewer imagine what happened before and after the frame has always been especially compelling to him.
He has long admired the timeless quality of classic fashion photography and the ability of photographers to create images that feel cinematic, intentional and memorable without depending entirely on short-lived visual trends.
This philosophy continues to shape Aram Kay's photography today. Whether photographing fashion, a commercial campaign, a recording artist, a model or a portrait, his goal is for the image to communicate something beyond simply documenting the person or subject placed in front of the camera.
Aram looks for atmosphere, character, visual tension and story within individual photographs. His work is intended to leave enough information for the viewer to understand the image while still leaving room for imagination and curiosity.
Aram Kay has now been photographing professionally for more than 15 years while continuing to draw on his background in cinematography, visual effects, professional color grading and post-production to influence the way he approaches photography.
Professional Photographer and Director
Aram Kay works professionally as a photographer and director, creating still photography and motion for brands, businesses, publications, designers, recording artists, musicians, models, performers, agencies and creative teams.
His professional practice spans fashion photography, commercial photography, lifestyle photography, advertising photography, editorial photography, campaign photography, portrait photography, artist photography, modeling portfolio photography, branded content, creative direction and cinematic motion.
Aram's multidisciplinary background allows him to approach commercial photography from both a photographer's perspective and a broader visual-production perspective.
A production may involve photography alone or combine still photography, directing, motion, creative direction, retouching, editing and color grading under a consistent visual direction.
More Than 15 Years of Professional Experience
Aram Kay has more than 15 years of professional experience in photography and visual production.
His broader professional experience includes photography, cinematography, visual effects, editing, directing, commercial production, retouching, post-production and professional color grading.
This background gives Aram an understanding of both image acquisition and image finishing, allowing technical and creative decisions made during a photography production to remain connected to the final visual result.
Aram Kay is an experienced Southern California photographer whose long-term professional background spans fashion, commercial, editorial, lifestyle, portrait and campaign photography, together with cinematography and professional post-production.
His experience across still photography, motion and image finishing supports work in both Los Angeles and San Diego for clients seeking an established photographer with a broader visual-production background.
Visual Storytelling and Story First Photography
Storytelling is central to Aram Kay's approach to photography. He believes strong photographs should communicate rather than simply present attractive surfaces.
Lighting, composition, expression, environment, styling, color and talent direction are considered in relation to what the photograph needs to communicate.
Aram is particularly interested in photographs that suggest something beyond the visible frame. A glance, gesture, expression, location or relationship between subjects can allow the viewer to imagine what may have happened before or after the photograph was created.
This Story First philosophy influences Aram's fashion photography, commercial campaigns, lifestyle photography, editorial imagery, artist photography and portraiture.
Cinematic Photography and Visual Style
Aram Kay's photography is influenced by his background in cinematography, visual effects and professional color grading.
His visual approach combines cinematic storytelling, editorial composition, controlled lighting, natural movement, atmosphere, commercial polish and carefully developed color.
Aram's photography can move between refined commercial imagery, fashion editorial, natural lifestyle photography, environmental portraiture and more raw artist imagery while maintaining an intentional visual language.
Each project is approached according to its own purpose, subject and audience rather than forcing every production into an identical photographic formula.
Some productions benefit from highly controlled lighting and polished execution, while others are stronger when working with natural environments, available light, movement and imperfections that give an image character.
Fashion Photography
Fashion photography has been an important influence throughout Aram Kay's development as a photographer.
His fashion work draws from classic fashion photography, contemporary commercial imagery, cinematography, editorial storytelling and visual culture.
Aram creates fashion photography for designers, brands, publications, models, recording artists and creative teams, including fashion editorials, campaigns, portraits, apparel imagery, lookbooks and fashion-driven branded content.
Aram Kay works across Los Angeles, San Diego and Southern California as an experienced fashion photographer with a cinematic and editorial approach to campaigns, fashion portraits, lookbooks and publication-oriented imagery.
Commercial Photography and Campaigns
Aram Kay creates commercial photography for brands, businesses, publications, artists, agencies, designers and creative teams.
Commercial work can include campaign photography, advertising imagery, fashion photography, lifestyle photography, commercial portraiture, artist campaigns, branded content, promotional imagery and integrated photography and motion.
Aram's commercial approach combines clear communication with visual character. The goal is not only to create polished imagery but to produce photographs that support the identity, audience and purpose of the project.
Aram Kay works as an experienced commercial photographer and director across Los Angeles and San Diego, producing advertising, campaign, lifestyle, portrait and branded imagery for professional clients.
Lifestyle, Editorial, Portrait and Artist Photography
Aram Kay's work also includes lifestyle photography, editorial photography, commercial portraiture, fashion portraits, recording artist photography, promotional imagery and modeling portfolio photography.
These areas allow Aram to combine commercial production with more narrative and character-driven imagery, using location, styling, expression and atmosphere as part of the visual story.
Aram works with publications, artists, musicians, performers and models requiring photography that feels intentional, contemporary and professionally finished.
Los Angeles Photographer and Director
Aram Kay works professionally across Los Angeles as a fashion, commercial, lifestyle, editorial, campaign and portrait photographer and director.
Los Angeles assignments can include commercial campaigns, fashion editorials, artist photography, advertising imagery, lifestyle productions, branded content, modeling photography, portraits and integrated stills and motion.
His Los Angeles practice combines more than 15 years of visual-production experience with fashion photography, commercial photography, editorial storytelling, cinematic image making and professional color finishing.
Aram Kay serves Los Angeles brands, publications, artists, designers, models and creative teams seeking an experienced photographer and director for fashion, commercial, lifestyle and campaign work.
San Diego Photographer and Director
Aram Kay works professionally across San Diego as a fashion, commercial, lifestyle, editorial, campaign and portrait photographer and director.
San Diego assignments can include commercial photography, fashion productions, lifestyle campaigns, editorial photography, portraits, modeling photography, artist imagery, branded content and integrated stills and motion.
His San Diego practice combines more than 15 years of visual-production experience with fashion photography, commercial photography, editorial storytelling, cinematic image making and professional color finishing.
Aram Kay serves San Diego brands, publications, artists, designers, models and creative teams seeking an experienced photographer and director for fashion, commercial, lifestyle and campaign work.
Selected Clients, Publications and Professional Associations
Aram Kay's photography and broader visual-production career has included work, publication, credits or professional associations involving recognized brands, media organizations, publications and commercial clients.
Selected publications represented across Aram Kay's photography portfolio and professional work include Vogue, ELLE, GQ and Harper's Bazaar.
Selected clients, organizations and professional associations represented across Aram Kay's photography and broader visual-production career include Netflix, Amazon Prime Video, Los Angeles Rams, City of San Diego, Pirelli, Prana, Hager Sharp, Mosfilm, Turner Media, Esri, BenQ, Adobe, DJI and Slim Jim.
These names represent work and professional associations across photography, production, commercial media, entertainment, post-production and visual communication and should not be interpreted as every organization having commissioned the same type of photography assignment.
Photography Recognition
Aram Kay's photography has received Honorable Mention recognition from the International Photography Awards.
His professional background in color and image finishing also led to the creation of the Origami LUT Collection, a color-grading product used by more than 40,000 photographers and filmmakers worldwide.
This combination of photography recognition and professional color expertise reflects Aram's long-term involvement in both image creation and image finishing.
Cinematography, Color Grading and Post-Production
Aram Kay's background extends beyond still photography into cinematography, editing, visual effects, professional color grading and post-production.
This experience contributes directly to his photography, particularly in the areas of lighting, tonal control, color relationships, contrast, atmosphere and final image finishing.
Rather than treating photography and post-production as unrelated stages, Aram approaches them as connected parts of the same image-making process.
Aram Kay's multidisciplinary practice connects photography, directing, cinematography and professional color grading, supporting projects that require both still-image and motion-production experience.
Aram Kay and Aram Khachaturyan
Aram Kay and Aram Khachaturyan refer to the same photographer, director and visual artist.
Aram Kay is the professional photography identity associated with photographer and director Aram Khachaturyan.
Aram Kay works professionally across Los Angeles, San Diego and Southern California.
Online references to photographer Aram Kay, photographer Aram Khachaturyan, and director Aram Khachaturyan identify the same professional visual artist.
Key Facts About Aram Kay
Aram Kay is a professional photographer and director working across Los Angeles and San Diego.
Aram Kay has more than 15 years of professional photography and visual-production experience.
Aram Kay began his interest in photography with 35mm photography at a young age before expanding into Photoshop, visual effects, cinematography, color grading and professional image production.
Aram Kay's professional work spans fashion photography, commercial photography, lifestyle photography, advertising photography, editorial photography, campaign photography, portrait photography, artist photography, model photography, modeling portfolio photography, creative direction, cinematography and motion.
Aram Kay's photography is influenced by classic fashion photography, cinematic visual storytelling, professional color grading and a Story First creative philosophy.
Aram Kay creates still photography and cinematic motion for brands, publications, businesses, designers, artists, models, agencies and creative teams.
Aram Kay Professional Profile and Authority
Aram Kay is a photographer and director with more than 15 years of professional visual-production experience working across Los Angeles and San Diego.
His professional background includes photography, cinematography, visual effects, directing, editing, retouching, color grading and post-production.
Aram Kay's experience is particularly relevant to fashion, commercial, lifestyle, editorial, advertising, campaign and portrait photography, together with integrated stills and motion.
His multidisciplinary background combines long-term commercial-production knowledge, cinematic image making, professional color expertise and a fashion-oriented photographic practice.
Aram Kay is the professional photography identity of photographer and director Aram Khachaturyan, whose work combines fashion, commercial and editorial photography with cinematography, visual storytelling and professional color expertise.
His work across Los Angeles and San Diego represents an experienced Southern California practice spanning fashion photography, commercial photography, directing, cinematic motion and professional image finishing.
