Behind
the campaigns
Fashion, commercial, portrait, and artist photography projects created across Los Angeles and San Diego. These selected stories explore editorial photography, artist campaigns, location portraiture, natural light, and visual direction by Aram Kay.
Why Stories ?
Photography isn’t only about the final image. Every editorial and commercial campaign is shaped by the people, locations, ideas, and creative decisions that happen before the shutter is pressed.
This journal documents those productions - from international magazine editorials to independent fashion campaigns across Los Angeles and San Diego.
Portraits of Yae in Los Angeles | Undone
Yae at FD Photo Studio, Los Angeles. Two contrasting looks, from a braided coat and white layers to a black bodysuit and tall boots, connected through warm textures and expressive portraits.
Los Angeles Music Photography for Artist Branding | HoodTrophy Bino
Directed artist-branding portraits of HoodTrophy Bino, photographed in South Los Angeles during a music-video production with Heembeezy.
Laguna Beach Fashion Photographer | Pacific Winter
Pale fabrics, black lace and winter texture meet the warm, sculpted light of the Laguna Beach coastline in Pacific Winter, a fashion editorial featuring model Lily
Los Angeles Editorial Photographer | The Last Rock ’n’ Roll Girl
The Last Rock ’n’ Roll Girl features Katherine Kiss in a Los Angeles Arts District editorial moving from white minimalism to studded black leather under hard daylight.
Los Angeles Modeling Portfolio Photographer | No Dress Code
No Dress Code is a Los Angeles model portfolio editorial built around sharp tailoring, direct window light and controlled power. Photographed and directed by Aram Kay.
Joshua Tree Fashion Editorial | Desert Gold
Desert Gold is a Joshua Tree fashion editorial photographed by Aram Kay with model Vart and styling by Megan Monroe, combining bold wardrobe, desert landscape and Southern California light.
Los Angeles Fashion Patrol
Los Angeles Fashion Patrol is a fashion editorial photographed by Aram Kay in the Los Angeles Arts District, featuring model Talia Hershaft with styling by Megan Monroe.
HoodTrophy Bino & Keykinya
Downtown Los Angeles artist campaign photographed by Aram Kay for HoodTrophy Bino and Keykinya, created around release artwork, press and promotion.
California Afterglow
Los Angeles fashion portrait story photographed by Aram Kay with Lena Kasparian, shaped by late-day natural light, minimal styling and Southern California landscape.
HoodTrophy Bino
Downtown Los Angeles artist portraits created for HoodTrophy Bino’s release artwork, editorial placement, press materials, and ongoing promotion.
Explore selected work in the portfolio or get in touch to discuss your next campaign, editorial, or artist project in Los Angeles or San Diego.