HoodTrophy Bino & Keykinya

HoodTrophy Bino & Keykinya | Los Angeles Artist Campaign

This Los Angeles fashion and artist promotional photoshoot was created for rap artists HoodTrophy Bino and Keykinya as part of a campaign for their collaborative single. Photographed in Downtown Los Angeles, the series blends artist portraiture, fashion photography, and cinematic promotional imagery designed for single artwork, press materials, and social media.

The visual direction leaned into industrial fire escape textures, dark wardrobe styling, and fading daylight to create a moody urban atmosphere with a polished, luxury edge. Metal framing, shallow focus, city light, and controlled color shaped a cohesive visual identity—elevating the artists’ presence while remaining grounded in the raw energy of downtown.

Photography: Aram Kay
Styling: Jamar Hart
Makeup: Envogue Beauty
Location: Studio Noir, Downtown Los Angeles

 

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Aram Kay

Aram Kay is a photographer and director based between Los Angeles and San Diego. His work spans fashion, commercial, portrait, and brand imagery, with editorial credits across major publications and motion work on platforms including Netflix, Amazon, and HBO. He shoots stills and directs motion, handling creative direction, cinematography, and color from a single vision.

https://www.aramkay.com
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