On the Rooftop

Written By Aram Kay

On the Rooftop

Published in Promo Magazine

On the Rooftop is a fashion portrait series photographed in Downtown San Diego and later published in PROMO Magazine.

Shot with available light, the series focuses on attitude, shape, and presence — a stripped-down rooftop session built around strong styling, deep shadows, and direct energy.

The lead image was finished in black and white, giving the story a more raw, editorial feel while keeping the full series grounded in a Southern California rooftop setting.

Location: Downtown San Diego
Model: Madeleine Salgado

Aram Kay

Aram Kay is a photographer and director based between Los Angeles and San Diego. His work spans fashion, commercial, portrait, and brand imagery, with editorial credits across major publications and motion work on platforms including Netflix, Amazon, and HBO. He shoots stills and directs motion, handling creative direction, cinematography, and color from a single vision.

https://www.aramkay.com
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