Behind
the campaigns
Fashion, commercial, portrait, and artist photography projects created across Los Angeles and San Diego. These selected stories explore editorial photography, artist campaigns, location portraiture, natural light, and visual direction by Aram Kay.
Why Stories ?
Photography isn’t only about the final image. Every editorial and commercial campaign is shaped by the people, locations, ideas, and creative decisions that happen before the shutter is pressed.
This journal documents those productions - from international magazine editorials to independent fashion campaigns across Los Angeles and San Diego.
HoodTrophy Bino & Keykinya
Downtown Los Angeles artist campaign photographed for HoodTrophy Bino and Keykinya’s collaborative single, creating fashion-forward imagery for release artwork, press, and promotion.
California Afterglow
Los Angeles fashion portrait story shaped by late-day hillside light, natural shadows, minimal styling, and a muted California landscape, blending editorial intimacy with a cinematic campaign tone.
HoodTrophy Bino
Downtown Los Angeles artist portraits created for HoodTrophy Bino’s release artwork, editorial placement, press materials, and ongoing promotion.
Explore selected work in the portfolio or get in touch to discuss your next campaign, editorial, or artist project in Los Angeles or San Diego.