Behind
the campaigns
Fashion, commercial, portrait, and artist photography projects created across Los Angeles and San Diego. These selected stories explore editorial photography, artist campaigns, location portraiture, natural light, and visual direction by Aram Kay.
Why Stories ?
Photography isn’t only about the final image. Every editorial and commercial campaign is shaped by the people, locations, ideas, and creative decisions that happen before the shutter is pressed.
This journal documents those productions - from international magazine editorials to independent fashion campaigns across Los Angeles and San Diego.
STAR2 for Harper's Bazaar Vietnam
Portraits of recording artist Star2 featured in Harper's Bazaar Vietnam, exploring fashion editorial, artist identity, and commercial portrait photography.
Skate University
San Diego streetwear and lifestyle portrait story combining skate-inspired styling, natural light, concrete architecture, and relaxed movement—designed with a youth culture campaign feel.
Blue Impala
San Diego fashion editorial featuring Larissa Sergienko and a blue Chevrolet Impala, photographed in Golden Hill and published in IMIRAGE Magazine.
On the Rooftop
Downtown San Diego rooftop fashion portraits photographed with available light and published in PROMO Magazine, balancing minimal styling with a clean, elevated city backdrop.
California Summer
Southern California fashion editorial featuring Summer, photographed in direct natural light with bold color, retro styling, open landscape, and movement.
Explore selected work in the portfolio or get in touch to discuss your next campaign, editorial, or artist project in Los Angeles or San Diego.